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Philip Ask Zeplin-Frederiksen
Marketing Consultant
Nationality: Denmark
Date of Birth: 28/09/1984
Email: zeplin@outlook.com
Phone: (+45) 2016 3961
Languages, fluent: Danish, English
Languages, conversational: Japanese, Norwegian, Swedish
LinkedIn: https://www.linkedin.com/in/philip-zeplin-frederiksen-1a460236/
With over 19 years of experience in SEO and online marketing, I help clients achieve their digital goals and optimize their online presence. Additionally, I have specializing in YouTube optimization since 2008, where I was among the first to teach YouTube SEO, developed my own rank tracking software, and shared insights at various events around the world. I have also done independent Big Data studies using custom data gathering tools handling millions of data points.
At iProspect, I optimized YouTube channels and websites for various clients, including Scandinavian Airlines and Huawei, conducting in-depth research to enhance digital strategies. As Head of SEO at Vita Media Group, I more than tripled organic traffic within four months. Subsequently, at Publicis Media, I worked with high-end brands like Bang & Olufsen and Mercedes-Benz, optimizing digital presence and training new hires in SEO.
I’m a strong believer in automation, and have used both publicly available as well as custom-made tools to help automate websites, as well as various processes. An example can be seen on allnewschannels.com, a personal project of mine focusing on automating news aggregation.
My skill set also includes AI, data-driven research, Paid Search, and team management. Extensive travels across Asia, particularly in Japan, have enhanced my ability to think outside the box, contributing to innovative and effective digital marketing strategies. While I have highly specialized knowledge in SEO, I have a wide range of skills, which allow me to form novel and unique strategies.
Previous Clients Include
Work Experience
I have a proven track record of managing and optimizing websites, developing content marketing strategies, conducting in-depth analyses, and leading workshops. My expertise extends to YouTube optimization, conversion rate optimization, and team leadership, where I have successfully trained and mentored junior hires, enhancing their skills and contributing to overall company success.
- October 2020 – July 2024
Publicis Media – Senior SEO Consultant
Responsible for various clients, including B&O, Mercedes, Oister, and more, as well as training junior hires. General areas included YouTube, technical audits, on-page optimization, analyses, etc. - May 2020 – September 2020
Vita Media Group – Head of SEO
SEO responsibility for multiple company-operated websites, as well as staff responsibility for an SEO/Content team. Tripled traffic, and increased Page 1 rankings from 94 to 585. - April 2015 – June 2017
iProspect – Senior YouTube & SEO Consultant
Client responsibility, website optimization across multiple countries, YouTube optimization, workshops, analyses, training of new employees, etc. - July 2014 – September 2015
iProspect – SEO Consultant
Website optimization, YouTube optimization, workshops, etc. - July 2013 – September 2013
Self-Employed – Online Course Sales, Photoshop, and SEO
Owner, course constructor, graphic designer. - June 2012 – March 2013
Envato TutsPlus – Course Constructor
Photoshop video tutorials.
What my previous employers had to say about me
Caroline Meincke Kastrup
Head of SEM & SEO
@Publicis Media
René Westendahl
Chief Communications Officer
@Publicis Groupe
“I am happy to recommend Philip for any role that requires a strong technical understanding and wide experience working across SEO disciplines. He excels in managing complex setups and delivering results and good client communication.
Philip brings diverse experience, having worked with both SMEs and large C25 index companies across various industries. Clients include B&O, Mercedes, Telia, and GSK. His work extends to optimizing organic video content, including technical SEO, as well as onboarding and ongoing training of SEO specialists.
Philip has also been a frontrunner in AI, contributing to internal education and development.
As a colleague, Philip shows a positive attitude to the workplace and is always willing to offer a helping hand. He demonstrates flexibility with any type of task – no matter the complexity – and always ensures that team and client leads are updated about his projects.
With Philip onboard, you will get a loyal colleague with broad knowledge on many topics – relevant for both business and conversations by the coffee machine.
I highly recommend Philip for any opportunity that comes his way. He will undoubtedly be an asset to any organization.”
“During my time working with Philip, I have observed his high level of professionalism and dedication to his work.
Philip has played a central role in the preparation of materials for numerous pitches. His ability to create convincing and professional presentations has been invaluable to our team.
Additionally, he has effectively onboarded new employees, ensuring they quickly and smoothly became part of the workforce.
A significant achievement by Philip was his initiative in YouTube optimization, an area that was not prioritized before he joined. His efforts here have led to significantly improved results and increased visibility for our projects.
Philip has also attempted to introduce more automation into our processes. Despite challenges with the company’s rules and budgets, he demonstrated a strong willingness and ability to improve our working methods.
His ability to work remotely, both within and outside Denmark, without negatively affecting his performance, attests to his independence and reliability.
Last but not least, I have never heard any complaints about Philip’s work. He consistently delivers high quality and meets deadlines, making him an invaluable part of any team.
Therefore, I can give Philip my warmest recommendations and am confident that he will be a great asset to any organization he chooses to join.”
If you are in need of verbal references, please email or call me for contact information.
Experience working with Artificial Intelligence
I have extensive experience working with various A.I. tools. I have created FineTuned models of GPT, trained image models using Stable Diffusion, and voice models using ElevenLabs.
I also have experience creating music using Suno, avatars using VEED, articles using ReWord, and presentations using Gamma.
Additional experience include with setting up custom GPT bots and databases, as well as using the OpenAI API via Python, and more.
Public Speaking
July 2019 Google Marketing Conference
Strategies for Small and Large YouTube Channels (Athens, Greece)- July 2018 First Google Marketing Conference
Understanding The YouTube Algorithm (Athens, Greece) - March 2018 VidCon Amsterdam
YouTube Ranking Factors Analysis and Optimization (Amsterdam, Netherlands) - November 2017 funk/ZDF TV Seminars
The YouTube Ranking Algorithm (Mainz, Germany) - September 2017 Ketnet/VRT
The YouTube Ranking Factors (Brussels, Belgium) - September 2017 VidCon Melbourn
YouTube Ranking Factors Analysis and Optimization (Melbourne, Australia) - March 2017 VidCon Amsterdam
YouTube Ranking Factors Analysis and Optimization (Amsterdam, Netherlands)
Skills and Experience
- Search Engine Optimization (SEO) – 18 years of experience
Optimization of websites, keyword research, analyses, analytics, reports, etc. - YouTube Video & Channel Optimization – 16 years of experience
Optimization of YouTube videos and channels, analyses, analytics, reports, etc. - Content Marketing – approximately 10 years of experience
Content marketing strategies, social media strategies, market analyses, competitor analyses, etc. - SEO & YouTube Workshops – 7 years of experience
Client workshops and public speaking on topics within SEO and YouTube. - Conversion Optimization – 9 years of experience
Optimization of landing pages through A/B tests, Hotjar, Unbounce, Google Analytics, etc. - A.I. – 2 years of experience
OpenAI GPT, Stable Diffusion, ElevenLabs, Suno, VEED, Gamma and more.
Software Skills
Certifications
Advanced Level
Google Search Console, YouTube Analytics, Ahrefs, Rankify Analytics, Adobe Photoshop, Adobe Premiere, OpenAI GPT, WordPress, and more.
Intermediate Level
Bing Webmaster Tools, Google Analytics, Microsoft Clarity, MailChimp, Zapier, Google Ads, AdCash, Reddit Ads, TubeBuddy, VidIQ, SEMRush, SurferSEO, Microsoft Excel, and more.
Other
Proficient in Hotjar, Hootsuite, BrightEdge, Facebook Ads, LinkedIn Ads, Microsoft Office Suite, Adobe Acrobat, PC and Mac OS, and more. Basic level of Python programming with GPT, as well as basic understanding of HTML and CSS.
- October 2019 Google Analytics
- October 2019 Google AdWords
- October 2019 YouTube Creative Essentials
- October 2019 YouTube Asset Monetization
- October 2019 YouTube Channel Growth
- October 2019 YouTube Content Ownership
I’m a Software-holic, always loving to get my hands on new tools that help get the job done. Over the years I’ve worked with a large variety of different tools, and I tend to pick up new software and interfaces quickly.
I pride myself on being able to spot how different tools can supplement each other, in a great-than-the-sum-of-its-parts kind of way.
Education
2011 – 2013 MA Royal Danish Academy of Fine Arts, School of Design
Visual Communication
2007 – 2011 BA Danish Design School
Visual Communication
2004 – 2005 Part 1 Niels Brock, Part 1 Entrepreneurship Line
Discontinued due to a change in career aspirations
2004 Graduate from Gammel Hellerup Gymnasium
Personal life and Hobbies
I’m a big fan of traveling, especially around Asia. I’ve been to over 25 countries and spent a lot of time in Japan. Music is a huge part of my life, and while I enjoy all kinds, Rock is my favorite. I play several instruments, including guitar and piano, and love making music whenever I can.
I have a brown belt in Shotokan Karate and have dabbled in various martial arts over the years. Gaming is another passion of mine, especially strategy and simulation games like Civilization and RimWorld.
I’ve been into stock investment and trading for a few years now, doing it in my free time. I also like to keep up with the news on a daily basis, with a keen interest in geopolitics.
I love working on personal website projects and have built over 30 different websites so far. About 15 years ago, I was one of the early YouTubers vlogging from Japan, sharing my adventures and experiences online.