Philip Ask Zeplin-Frederiksen

Marketing Consultant

Nationality: Denmark

Date of Birth: 28/09/1984

Email: zeplin@outlook.com

Phone: (+45) 2016 3961

Languages, fluent: Danish, English

Languages, conversational: Japanese, Norwegian, Swedish

With over 19 years of experience in SEO and online marketing, I am a seasoned consultant who helps clients achieve their digital goals and optimize their online presence.

I have a strong background in YouTube optimization and channel development, having worked with the platform since 2008 and obtained YouTube and Google certifications. I have also delivered talks, workshops, and presentations at various events and conferences, sharing my insights and expertise on YouTube’s algorithm and how to leverage it for growth and engagement.

Additionally, I have proven skills in data-driven research, content planning, and team management, as demonstrated by my previous achievements at Vita Media Group and iProspect, where I led teams and projects that resulted in significant increases in organic traffic, keyword rankings, and page 1 visibility.

I previously worked as Senior SEO Consultant at Publicis Media, where I have worked with prestigious brands such as Bang & Olufsen, Mercedes-Benz, GSK, Line and Jo, and more.

Previous Clients Include...

Throughout my career, I have had the privilege of working with a diverse range of clients, from Fortune 500 companies, to start-up YouTube channels, with clients including Bang & Olufsen, Mercedes, Oister, Ernst & Young, Microsoft, Oreo, Coca-Cola, Maersk Line, Huawei, Pernod Ricard, Vestas, Arla, Opel, Scandinavian Airlines, DSB, Grundfos Pumps, FDM, and more.

Whether collaborating with global brands or niche markets, I have consistently delivered tailored strategies that enhance online visibility and engagement. My commitment to excellence and innovative approach has earned the trust and satisfaction of my clients, contributing to their sustained growth and success.

Work Experience

I have a proven track record of managing and optimizing websites, developing content marketing strategies, conducting in-depth analyses, and leading workshops. My expertise extends to YouTube optimization, conversion rate optimization, and team leadership, where I have successfully trained and mentored junior hires, enhancing their skills and contributing to overall company success.

October 2020 – July 2024
Publicis Media – Senior SEO Consultant
Responsible for various clients, including B&O, Mercedes, Oister, and more, as well as training junior hires. General areas included YouTube, technical audits, on-page optimization, analyses, etc.
May 2020 – September 2020
Vita Media Group – Head of SEO
SEO responsibility for multiple company-operated websites, as well as staff responsibility for an SEO/Content team. Tripled traffic, and increased Page 1 rankings from 94 to 585.
April 2015 – June 2017
iProspect – Senior YouTube & SEO Consultant
Client responsibility, website optimization across multiple countries, YouTube optimization, workshops, analyses, training of new employees, etc.
July 2014 – September 2015
iProspect – SEO Consultant
Website optimization, YouTube optimization, workshops, etc.
July 2013 – September 2013
Self-Employed – Online Course Sales, Photoshop, and SEO
Owner, course constructor, graphic designer.
June 2012 – March 2013
Envato TutsPlus – Course Constructor
Photoshop video tutorials.

What my previous employers had to say about me

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Public Speaking

July 2019 Google Marketing Conference
Strategies for Small and Large YouTube Channels (Athens, Greece)
July 2018 First Google Marketing Conference
Understanding The YouTube Algorithm (Athens, Greece)
March 2018 VidCon Amsterdam
YouTube Ranking Factors Analysis and Optimization (Amsterdam, Netherlands)
November 2017 funk/ZDF TV Seminars
The YouTube Ranking Algorithm (Mainz, Germany)
September 2017 Ketnet/VRT
The YouTube Ranking Factors (Brussels, Belgium)
September 2017 VidCon Melbourn
YouTube Ranking Factors Analysis and Optimization (Melbourne, Australia)
March 2017 VidCon Amsterdam
YouTube Ranking Factors Analysis and Optimization (Amsterdam, Netherlands)

Skills and Experience

Search Engine Optimization (SEO) – 18 years of experience
Optimization of websites, keyword research, analyses, analytics, reports, etc.
YouTube Video & Channel Optimization – 16 years of experience
Optimization of YouTube videos and channels, analyses, analytics, reports, etc.
Content Marketing – approximately 10 years of experience
Content marketing strategies, social media strategies, market analyses, competitor analyses, etc.
SEO & YouTube Workshops – 7 years of experience
Client workshops and public speaking on topics within SEO and YouTube.
Conversion Optimization – 9 years of experience
Optimization of landing pages through A/B tests, Hotjar, Unbounce, Google Analytics, etc.

Software Skills

Certifications

Advanced Level
YouTube Analytics, Google Analytics, Ahrefs, Rankify Analytics, Adobe Photoshop, Adobe Premiere, and more.

Intermediate Level
Hotjar, Hootsuite, BrightEdge, MailChimp, Google Ads, Facebook Ads, LinkedIn Ads, TubeBuddy, VidIQ, SEMRush, WordPress, Microsoft Excel, and more.

Other
Proficient in Microsoft Office Suite, Adobe Acrobat, PC and Mac OS, and more.

October 2019 Google Analytics
October 2019 Google AdWords
October 2019 YouTube Creative Essentials
October 2019 YouTube Asset Monetization
October 2019 YouTube Channel Growth
October 2019 YouTube Content Ownership

Education

2011 – 2013 MA Royal Danish Academy of Fine Arts, School of Design
Visual Communication

2007 – 2011 BA Danish Design School
Visual Communication

2004 – 2005 Part 1 Niels Brock, Part 1 Entrepreneurship Line
Discontinued due to a change in career aspirations

2004 Graduate from Gammel Hellerup Gymnasium